All accounts
Slab Shack
Slab University
Compare
Last 7 days ▾vs. previous period ▾
Region: United States ▾
Revenue
$105,934
▼ 16.4%
Orders
10,770
▼ 13%
AOV
$9.84
▼ 3.9%
New buyers
235
▼ 13.9%
Repeat buyer rate
61.3%
▲ 3.5pp
Revenue trend
Daily GMV stacked by account
Customers
Live commerce buyers — high in-session repeat behavior
Order-level data sampled by Windsor (~200 rows/account/day)
New vs. returning
54.8%new
New 235
Returning 194
Returning share
45.2%
Avg revenue per buyer
By account, last 90 days
Slab Shack$286.15
2,378 buyers · $680,460 revenue
Slab University$270.79
1,973 buyers · $534,259 revenue
Sourced from sampled order data — directional, not exact.
Orders per buyer
In-window distribution
1 order166 · 38.7%
2-3 orders136 · 31.7%
4-9 orders112 · 26.1%
10+ orders15 · 3.5%
61.3% of buyers placed 2+ orders — your live commerce moat.
Cohort retention
% of buyers active in month N
Size
M0
M1
M2
M3
M4
M5
Feb 2026
1,020
100
26
10
1
—
—
Mar 2026
1,329
100
18
3
—
—
—
Apr 2026
1,106
100
9
—
—
—
—
May 2026
182
100
—
—
—
—
—
Built from 3,637 buyers across 4 cohorts.
LIVE Performance
Sessions inferred from order bursts (<30 min gap = same session)
Per-stream metrics not exposed in Windsor — using order-burst inference
Recent LIVE sessions
Top by sampled GMV, in window
DateAccountDurationBuyersOrdersAOVGMV$/min
May 1 · 5:00pmSU1h 47m47100$761.08$76,108$714
Apr 30 · 5:00pmSU1h 23m36100$94.41$9,441$114
Apr 28 · 5:00pmSS1h 29m43100$93.09$9,309$105
Apr 30 · 5:00pmSS1h 34m43100$89.34$8,934$95
May 1 · 5:00pmSS1h 47m48100$77.60$7,760$73
May 3 · 5:00pmSU1h 47m48100$67.21$6,721$63
Apr 29 · 5:00pmSS1h 19m45100$66.96$6,696$85
Apr 29 · 5:00pmSU56m25100$60.31$6,031$109
May 4 · 5:01pmSU2h 11m44100$59.14$5,914$45
May 3 · 5:00pmSS1h 23m39100$35.35$3,535$42
Sessions inferred from order bursts (<30 min gap = same session). Each session caps at 100 orders because Windsor samples ~200 rows/account/day — start times are accurate, but order counts and durations represent the sampled window only, not the full stream. GMV is similarly undercounted.
When to go LIVE
Avg session GMV by day × hour (Pacific)
12a
3a
6a
9a
12p
3p
6p
9p
Sun
Mon
Tue
Wed
Thu
Fri
Sat
Sweet spot: Fri, 3p–6p PT
Less
More
Content (standalone)
Short-form video performance · top of funnel
No direct revenue attribution — videos drive viewers to LIVE
Top videos
By views, in window
VideoAccountViewsWatchFull %ERFollowers
These are the conversations we have to pass the time while…SS9,2403.5s5.7%0.5%+1
What would you do?? 🤔 #thehobby #cardcollector #camskatteb…SU9,2182.5s3.5%0.6%+1
LIVE all day today! Come hang with us 🙌🏻 #thehobby #cardc…SU8,4382.5s7.4%0.4%+2
We live for these conversations 😂 #thehobby #cardcollector…SS8,3893.9s1.3%0.5%+2
Star Wars day = Star Wars cards! Catch us on Monday for May…SU8,3671.7s0.7%0.4%+1
He’s got his lawyer on call for these types of situations �…SS7,9437.4s14.9%1.2%+5
What are you doing with this one?? #thehobby #cardcollector…SS7,8982.9s2.3%0.5%+6
Let’s get it! #thehobby #cardcollector #paniniamerica #foot…SS7,3222.6s1.6%0.2%+1
Videos posted vs. LIVE GMV
Does posting cadence drive bigger streams?
GMVVideos
Account growth
Total followers in window
Slab Shack+499Slab University+582
Engagement
In-window blended ER
1%
2,744 engagements ÷ 267,338 views
Videos posted: 35
Best by ER: "That’s gotta be a great feeling #thehobby #cardc…" · 5.1%
Audience demographics
Follower snapshot, blended across accounts
Age
18-24
11.1%
25-34
23.9%
35-44
39.4%
45-54
18.8%
55+
6.9%
Gender
Male
88.5%
Female
9%
Other
2.5%
Top countries
US
71.6%
Others
22.3%
UG
2.6%
BR
2%
DZ
1.9%
Goals & Health
Pacing against targets · seed defaults editable in DB
Revenue
$75,954
10.9% · pace 0.58
Off track
Orders
7,328
13.3% · pace 0.72
Off track
New buyers
182
3.6% · pace 0.20
Off track
Repeat rate
58.4%
89.8% · pace 4.83
On track
Anomalies (last 3 days)
Slab Shack orders ▼ 1.7σ on 2026-05-03
575 vs baseline 796.429